demonick.tv™

In line with my 2010 resolution, I have setup a second blog on Posterous called “the demonick perspective”. This blog is not a personal blog but strictly for my views on branding, technology and social media. Actually its contents are more related to my work and what I do. Why is it in line with my 2010 resolution? Well, it’s something I’ve always been wanting to do for awhile, but it never took off due to lack of time and also pure laziness. Starting this blog requires me to do research…a lot of research and reading up on case studies in the industry. So in a way, it really takes up more time than updating this blog. But if you look at it, it’s actually beneficial for me too because I’m learning in the process while conducting these research. Let’s just see how long I can keep this up…hehe.

Click here to read “the demonick perspective”

On Thursday, my Art Director Alex and I, were invited by our client Mitsubishi Motors Malaysia for the launch of their new Pajero Sport model. Like any other product launch, there was a sense of mystery, fun and excitement. After the VIPs made their introductory speeches, the unveiling of the new vehicle was underway accompanied by Jazz music and food. The event was great and the venue was very appropriate. We certainly enjoyed ourselves. Here are some of the pictures..

guests with their goody bag

the models

Stephanie Chai, the emcee for the night

the unveiling

the engine

the cute Jazz singer

Alex & I posing on the Pajero Sport

Alex & I with the Mitsubishi team (minus Sarah)

My team worked hard to be able to put up their new website in time to commemorate this launch. There is nothing more rewarding than to finally celebrate your hard work by going to a function like this.

Earth Hour is an annual international event created by the WWF that asks households and businesses to turn off their non-essential lights and electrical appliances for one hour to raise awareness towards the need to take action on climate change. [sourced from Wikipedia]

Is Earth Hour is just a publicity stunt? I certainly do think so..we’re all a bunch of hypocrites! (myself included).

While I totally agree about the “creating an awareness” and “starting something is better than nothing” angle, but lets be honest, there are a lot of advertisers and people that are cashing in and making this look like another "Valentine’s Day" event. While it’s not wrong to be cashing in while there is an opportunity, I believe people SHOULD make Earth Hour every week or part of their every day lives that matter.

Let me give you an example: i-City MSC is collaborating with WWF Malaysia to sell official T-shirts in various locations around Klang Valley. Each T-shirt is available at RM30 per piece, and all net proceed from this sale will be donated to WWF. Question…Why does it only take an event of this magnitude to be able to draw attention or donations from the public? I’m not saying WWF Malaysia are not doing anything in terms of promoting awareness or donations which I’m sure they are, but WWF Malaysia did not even have a climate change programme before this. Why didn’t they have this before this whole Earth Hour thing started? But I suppose it could be a good thing and at least they have started something, which I hope will have continuity with a cause. Everyone should know WHY they are turning off their lights this Saturday at 8:30PM and not just because everyone else is doing it. It’s certainly more important to get that message across.

The Challenge:
My challenge (or idea rather) is to anyone, but mainly to large corporations because they have a greater impact and influential power. How about large corporate franchises such as Starbucks or McDonald’s start a "Light’s Out Thursday" (I suggested Wednesday, but someone said Wednesday was ladies night =.=) where they turn off all their lights for one whole hour every Thursday at their offices and outlets. Corporations such as Starbucks & McDonald’s are big enough companies to create an impact, just imagine the number of their combined outlets in Malaysia alone doing that at the same time…how much energy would that save…and if it’s done every week?…that’s not only creating awareness..that’s creating a statement all together. By then, if they want to have promotions/events to draw in crowds, that’s fine..because by then, that would already be doing it with a cause…think about it!

Disclaimer: The author of this article is merely speaking his mind and does not intend to make personal attacks on any mentioned organizations or companies.

For this entry, I shall let the pictures do most of the talking. This is what took place today.

The location

The setup

The preparation

The briefing

The shoot

DO YOU LIKE ICE CREAM?

DO YOU WANT TO BE FAMOUS?

If you answered “Yes” to both of the above, do let me know. I’m looking for talents both male and female, age between 20 till 60. Yes this means it also includes your uncles, aunties, brother, sister, mistresses, ex-girlfriends…or who ever you might think is interested or decent looking enough, from any ethnicity.

This is a photo shoot for a client, to get some stock images to be use on their upcoming desktop calendars, cards and also their website. The pay well….ICE CREAM! They are offering 10 pints worth of ice cream to who ever they select. Of course this comes in the form of vouchers where you can exchange for pints at anytime at any outlet. Not bad for only a 1/2 day or so photo shoot right?

There will be only 10 selected talents for the shoot. The date, time and location of the shoot will be finalized this Wednesday (5th December), but at the mean time, if you are interested to get some free ice cream (and get fat!), do let me know and start spreading the word!

*Note: the client sells premium ice cream and not ice cream potong. So ONLY if you’re really interested, will I let you know who they are.